LinkedIn Profile Writing Service

LinkedIn Profile Development and Optimisation That Helps You Get Found

Is your LinkedIn Profile Working for You?

Your LinkedIn profile is much more than an online resume.

It is also your professional/personal brand, digital introduction and one of the first places recruiters, employers, industry contacts and potential business networks may look when they want to know more about you.

But having a LinkedIn profile isn't enough.

It needs to clearly communicate:

Who you are?
What you do?
What you're good at?
What you've achieved?
And where you want to go next.

ECM Consulting provides professional LinkedIn Profile development and optimisation services for job seekers, professionals, managers, executives and small business owners across Toowoomba and Australia.

We assist in developing and optimising your LinkedIn profile into a professional career asset that represents you accurately and helps the right people find you.

BOOK A LINKEDIN CONSULTATION

Professional LinkedIn Profile Optimisation

Be Seen for the Right Reasons.

When recruiters and employers/hiring managers search LinkedIn, they're looking for job candidates with particular skills, experience, qualifications and industry knowledge. If those keywords are not clearly highlighted in your profile, you may be harder to find.

That's where LinkedIn Profile development and optimisation comes in.

ECM Consulting reviews and develops your LinkedIn Profile so it clearly represents your professional experience while incorporating relevant keywords and/or phrases aligned with the job or networking opportunities you want to attract.

Keywords and/or Phrases are included in:

✔ Professional Headline

✔ About section

✔Current and previous employment experience

✔ Key achievements

✔ Skills section

✔ Professional positioning

✔ Industry terminology/jargon

✔ Career direction

✔ Personal brand

✔ Profile structure

✔ Keyword/Search Engine Optimisation (SEO)

✔Recommendations

✔ Professional visibility

Your LinkedIn Profile goal is to assist the right people to quickly understand who you are and what values you bring.

Is Your LinkedIn Profile Easy to Find?

LinkedIn is both a professional networking platform and a powerful search engine.

Recruiters and employers/hiring managers can search for people using criteria such as job titles, skills, industry experience, qualifications and location.

That means your profile needs to speak two languages - it needs to work for searching purposes; and relevant professional terminology helps LinkedIn understand your expertise and where your profile may be relevant.

When someone lands on your profile, it needs to sound natural, professional and authentic.

ECM Consulting combines LinkedIn Profile writing, optimisation and personal branding to create a profile designed for the client.

Your LinkedIn Profile Is Not Just Your Resume Online

One of the biggest mistakes professionals make is copying their resume directly into LinkedIn.

Your resume and LinkedIn Profile should support the same professional story — but they have different jobs to do.

Your resume is generally tailored toward a particular application.

Your LinkedIn profile has a much broader audience.

It may be viewed by:

✔ Recruiters

✔ Employers and/or Hiring managers

✔ Industry colleagues/contacts

✔ Professional networks

✔ Potential clients

✔ Business partners or colleagues

✔ People who have been referred to you.

Your LinkedIn Profile provides the opportunity to explain more about who you are, what matters to you professionally and what distinguishes you from others in your field.

What Does LinkedIn Profile Development and Optimisation Include?

Every person's career path and goals are different, so we don't simply insert your information into a standard template.

We look at the whole profile including your LinkedIn Headline

Your headline is one of the most visible sections of your profile and the first wording a person sees.

Rather than simply displaying LinkedIn's generated job title including:

Manager

or

Director

we develop a headline for SEO purposes that provides context around your experience, expertise, achievements and professional direction.

The right headline can help people understand what you do before they even open your full profile.

Your About Section

Your About section should answer one important question: Why should someone keep reading?

This is where we begin to tell your professional and personal story. - your personal brand.

We'll help communicate your strengths, experience, achievements and career direction in language that is professional without sounding generic or artificial. It should sound like you.

Your Experience

Your LinkedIn profile shouldn't simply contain a long list of responsibilities; we also showcase your achievements, projects, results and contributions that demonstrate the value you've created throughout your career.

We showcase your achievements including:

✔ Problems you've solved

✔ Improvements you've made

✔ Projects you've delivered

✔ Teams you've led

✔ Results you've achieved

✔ Changes you've implemented

✔ Skills you've developed

✔ Contributions you've made.

Keywords and Search Visibility

The terminology and keywords used throughout your LinkedIn profile matters and there are key sections in the profile they need to be used.

Recruiters and/or hiring managers search using job titles, capabilities, qualifications, industries, systems or specialist skills.

ECM Consulting can help identify the language relevant to the roles and opportunities you're targeting and incorporate into your profile.

This helps make your LinkedIn profile more relevant and searchable without resorting to awkward keyword stuffing.

LinkedIn Personal Branding

What Do You Want to Be Known For?

This is where ECM Consulting's expertise extends beyond traditional LinkedIn profile writing.

Katie Robertson-Kelk is a Career Consultant and Personal Branding Specialist.

That means we're not simply asking:

“What have you done?”

We're also asking:

“What do you want to be known for?”

Your personal brand is the combination of your experience, values, strengths, skills, achievements, reputation and uniqueness.

Your LinkedIn profile provides a powerful opportunity to communicate that professional identity.

When someone finishes reading your profile, they should have a clear understanding of:

✔ Who you are?
✔ Where your expertise lies?
✔ What makes you different?
✔ And why they should remember you?

LinkedIn Profile Optimisation for Job Seekers

If you're actively looking for your next career position, your LinkedIn profile should support your broader job search.

We can help align your:

Resume + LinkedIn Profile + Personal Brand + Career Direction

so employers receive a consistent professional message.

This is particularly important when you're:

✔ Looking for a new role

✔ Applying for a promotion

✔ Moving into management or executive leadership

✔ Returning to the workforce

✔ Changing careers

✔ Relocating

✔ Transitioning industries

✔ Building your professional reputation.

LinkedIn Profiles for Managers and Executives

As your career progresses, your LinkedIn profile needs to evolve with you.

A senior professional or executive profile should communicate more than day-to-day responsibilities.

It should demonstrate areas including:

✔ Leadership

✔ Strategic and analytical thinking

✔ Commercial outcomes

✔ Organisational and strategic impacts

✔ People/team leadership

✔ Transformation or Change Management

✔ Stakeholder management

✔ Industry expertise

✔ Business improvements

✔ Governance

✔ Major projects

✔ Professional achievements

Your LinkedIn positioning should reflect the level you're working at — and the level you're aiming for next.

LinkedIn Profiles for Career Changes

Changing careers can make writing your own LinkedIn profile particularly difficult.

You may have years of valuable experience, but you're unsure what is relevant to your next direction.

We can help identify your transferable skills and reposition your experience so your next move makes sense.

Rather than hiding your previous career, we help connect the dots between:

Where you've been → What you've learned → Where you're going.

Already Have a LinkedIn Profile?

Perfect. You don't necessarily need to start again.

ECM Consulting can review your existing LinkedIn profile and identify opportunities to strengthen and optimise your:

✔ Headline

✔ About section

✔ Professional positioning

✔ Employment descriptions

✔ Achievements

✔ Search keywords

✔ Skills

✔ Personal Branding

✔ Career messaging

✔ Overall profile structure

Sometimes relatively small changes can make your profile considerably clearer and more professional.

Don't Have a LinkedIn Profile Yet?

We can help with that too. If you're new to LinkedIn or have been putting off creating your profile because you're not sure what to write, we'll assist you with developing the content needed to create a professional online presence.

You don't need to know how to “sell yourself”. That's our job.

Our process helps uncover the experience, achievements and strengths that are often difficult to recognise when you're writing about yourself.

Why Work With ECM Consulting?

ECM Consulting has been helping people with their careers and professional documents since 2003. Founder/Director, Katie Robertson-Kelk combines extensive experience in professional resume writing with career consulting, personal branding and LinkedIn profile development.

This means your LinkedIn profile is developed as part of the bigger picture:

✔ We look at your career — not just your profile.

✔ You'll receive personalised support based on your experience and goals.

✔ We understand professional positioning.

✔ Your profile should communicate where you're going, not simply where you've been.

✔ We understand keywords and visibility.

✔ Relevant industry terminology is incorporated naturally throughout your profile.

✔ We understand personal branding.

✔ We assist with identifying and articulating what differentiates you professionally and personally.

✔ We understand job applications.

Your LinkedIn profile can be aligned with your resume and broader career strategy.

We work with clients throughout Australia and overseas.

ECM Consulting is based in East Toowoomba, Queensland, with consultations available both in person and online/telephone.

Who Is LinkedIn Profile Optimisation For?

Our LinkedIn profile services can help:

Job Seekers - increase your professional visibility and align your profile with the positions you're targeting.

Professionals - make sure your LinkedIn presence accurately reflects your experience and capabilities.

Managers/Team Leaders - position yourself for leadership opportunities and demonstrate achievements beyond your job description.

Executives/General Managers - build a professional profile that communicates leadership, strategic impacts and industry credibility.

Career Changers - translate your existing experience into a professional story relevant to your new career direction.

Small Business Owners and Consultants - strengthen your personal brand and clearly communicate your expertise and professional value.

Frequently Asked Questions (FAQs) About LinkedIn Profile Development and Optimisation

What is LinkedIn profile development and optimisation?

LinkedIn Profile development and optimisation is the process of improving your LinkedIn Profile so it clearly communicates your industry expertise, achievements, skills and professional direction while using relevant terminology and/or keywords that can improve your visibility in LinkedIn searches. Key areas include your Headline, About section, experience, skills, profile structure and overall personal branding.

What does a LinkedIn Profile Writer do?

A professional LinkedIn Profile Writer assists with developing your career history, skills and achievements into clear, engaging LinkedIn content.

At ECM Consulting, profile writing is combined with career positioning, keyword optimisation (SEO) and personal branding.

Can you completely rewrite my LinkedIn Profile?

Yes. We assist with developing or rewriting the key content required for your LinkedIn profile, including your headline, About section, professional experience and positioning.

Can you optimise my existing LinkedIn profile?

Yes. If you already have a profile, we can review and optimise it rather than starting from scratch.

Can you help me get found by recruiters on LinkedIn?

We can develop and optimise your profile using relevant job titles, skills, industry terminology and professional keywords aligned with the types of roles you're targeting. No consultant can guarantee where a profile will appear in individual recruiter searches, but a well-structured, relevant and complete profile gives LinkedIn and recruiters a much clearer understanding of your expertise.

Should my LinkedIn profile be the same as my resume?

No. They should be consistent, but they shouldn't simply duplicate one another.

Your resume is usually targeted to a specific job application. LinkedIn has a wider professional audience and gives you more opportunities and has more functionalities to communicate your professional story, achievements, personal brand and broader career direction.

Can you help with my resume and LinkedIn Profile together?

Yes. ECM Consulting offers resume and LinkedIn Profile packages for different career levels, making it easier to create a consistent professional message across both the resume and LinkedIn.

Is LinkedIn Profile development and optimisation only for people looking for jobs?

No. LinkedIn can also be valuable for professionals, executives, consultants and business owners who want to strengthen their professional presence, networks, credibility, authenticity or personal brand.

Do I need to live in Toowoomba?

No. ECM Consulting is based in East Toowoomba, Queensland, but works with clients throughout Australia via telephone and online consultations.

Can you help me decide what keywords should be in my LinkedIn Profile?

Yes. Relevant keywords depend on your industry, experience and the opportunities you want to attract.

We will assist with identifying relevant professional terminology or keywords and incorporate it naturally throughout your profile.

Does Your LinkedIn Profile Represent the Professional You Are Today?

Careers evolve.

Skills change.

Experience grows.

But LinkedIn Profiles are often left untouched for years.

If your profile no longer represents who you are, what you've achieved or where you want to go next, it's time to update it. You do not want to be seen as a "dinosaur" in today's digital world and job market by recruiters and/or hiring managers

Make Your LinkedIn Profile Work Harder for You.

Professional LinkedIn Profile development and optimisation, personal branding and career support from ECM Consulting.

Based in Toowoomba. Working with professionals Australia-wide.

ECM Consulting
34 Cavell Street | East Toowoomba QLD 4350

Phone: 0409 866 456