10 Tips to Boost Your LinkedIn Profile

10 Tips to Boost Your LinkedIn Profile

We have now landed in the second half of 2023!!

Have you updated your LinkedIn Profile this year? Do you have a LinkedIn Profile? A LinkedIn profile is must if you are job searching in today’s job market.

This is a great time to take stock of your LinkedIn Profile to capture your achievements, both professionally and personally, update any position or employment changes, or completion of any courses or qualifications. Over the last 20 years, so many of my clients have stated they cannot remember what they achieved in their positions – LinkedIn is a great tool to keep your achievements and responsibilities update to date.

Remember to consistently update your profile, stay active in your networks, follow potential employers and provide valuable content, which will help boost your LinkedIn presence and increase your chances of attracting job opportunities.

The following 10 Tips will assist you with boosting your LinkedIn Profile:

1. Optimise your Headline:

craft a compelling headline that showcases your expertise and highlights your value proposition. Do not use your current job title in your Headline section. Your have 220 characters to make a standout impression (ie. when someone searches on LinkedIn using keywords – your profile name, image and headline are first shown).

2. Customise your URL:

personalise your LinkedIn profile URL to make it more professional, easier to share and searchable.

3. Profile Photo:

choose a high-quality and professional headshot photo that represents you well professionally.

4. Summary:

craft a concise and engaging summary that highlights your key skills, accomplishments and career goals. Your summary is your key to positioning yourself on LinkedIn. Its important to look at this section through the lens of your ideal employer or recruiter.

5. Showcase your Experience:

provide detailed descriptions of your current and past positions – highlighting your achievements and responsibilities. Your profile is about your future, NOT your past. With 2,000 characters available for each position, it’s to be used as a search engine optimisation (SEO) personal marketing tool.

6. Include relevant keywords:

incorporate industry-specific keywords and/or phrases throughout your profile to improve your visibility in search results. Key areas for keywords are the Headline, Summary, Experience, Skills and Recommendations.

7. Request Recommendations:

reach out to colleagues, managers/supervisors and clients for recommendations that will reinforce your skills and expertise. What others say is more important than what we say about ourselves, as it’s a validation of your skills and experience. A well-written recommendation should include SEO keywords or phrases.

8. Join relevant Groups:

engage in industry-specific groups to expand your network, share insights and demonstrate your knowledge. You can join up to 50 groups and by joining group discussion boards, it allows you to target specific clients, increase your reach, develop expert credibility and create partnerships with like-minded people.

9. Publish and share content:

share and write articles/posts, industry news and valuable insights to establish yourself as a thought leader or industry expert in your field.

10. Engage with others:

interact with your connections by commenting, liking and sharing their posts to increase your visibility and build relationships. Grow your connections to a minimum of 500 connections.

For more tips – go to my website to purchase my latest tips bundle – https://ecmconsulting.com.au/product/bundle-linkedin-selection-criteria-resume-tips/

ECM Consulting is a trusted personal branding and resume writing business in Toowoomba. With almost two decades of experience, Katie has helped many clients develop a strong personal brand and improve their job application documents. Through her personalised services, she has been able to build a network of satisfied clients who have landed their dream jobs. Whether you need help with your resume, cover letter, selection criteria, interview skills, or LinkedIn profile, ECM Consulting can help.

Katie is the ECM Consulting Founder and Director.
Starting in 2003 as a professional resume writer, Katie has extensive experience in professionally developing job application documents for clients across all occupations and levels, both in the public and private sectors.

If you are wanting to forge ahead with confidence into your next career position or promotion, feel free to reach out for chat. Together, we can help you Stand Out from the crowd.

Unlocking Your Professional Potential: The Power of Personal Branding & Resumes

Unlocking Your Professional Potential: The Power of Personal Branding & Resumes

ECM Consulting: The Power of Personal Branding and Resume Writing ECM Consulting is a personal branding and resume writing business located in Toowoomba. Katie Robertson-Kelk – Director / Owner, has almost two decades of experience in the industry and has been helping clients develop their personal brand and improve their job application documents, both in Australia and overseas. 

In this blog post, we will discuss the different services offered by ECM Consulting, Katie’s background and the importance of personal branding. Katie started her business nearly 20 years ago when she was looking for a work-from-home opportunity to balance her work and family life. She joined a national franchise and worked with them for 15 years. In 2018, she branched out on her own and created ECM Consulting. With her personalised services and dedication to her clients, she has been able to build a network of satisfied customers. ECM Consulting offers a range of services to assist clients build their personal brand, and improve and tailor their job application documents (ie. ensuring they are ATS compliant).

Services provided include: 

1. Resume Writing:

Katie works with clients to create a customised resume that highlights their strengths, skills and experiences. She tailors the document to the specific job that the client is applying for. 

2. Cover/Application Letter Writing:

Katie develops a strong cover letter that complements their resume and responds to the job advertisement criteria. A cover letter is an opportunity to showcase a client’s personality and explain why they are the best fit for the job.

3. Selection Criteria:

are used as part of the job application for state/federal government and council positions, Katie assists clients with developing their selection criteria responses in alignment with the job description. 

4. Interview Coaching:

ECM Consulting provides interview coaching to help clients prepare for their next job interview. This includes a mock interview and sharing interview tips and strategies on how to respond to interview questions effectively. 

5. LinkedIn Profile:

Katie works with clients to create and optimise (SEO) a professional LinkedIn profile that showcases their skills and experiences. A LinkedIn profile is an essential part of personal branding as it provides an opportunity for clients to share their story and industry expertise, and connect with others in their industry. 

The Importance of Personal Branding is essential for anyone who wants to advance their career or business. It is the process of creating a unique identity that represents who you are, your point of difference and what you stand for. A strong personal brand can help you stand out in a competitive job market and attract the attention of potential employers or clients. ECM Consulting recognises the power of personal branding and works with clients to develop a strong brand that aligns with their career goals. By understanding a client’s unique strengths and experiences, Katie can help them create a personal brand that showcases their skills and sets them apart from the competition. 

ECM Consulting is a trusted personal branding and resume writing business in Toowoomba. With almost two decades of experience, Katie has helped many clients develop a strong personal brand and improve their job application documents. Through her personalised services, she has been able to build a network of satisfied clients who have landed their dream jobs. Whether you need help with your resume, cover letter, selection criteria, interview skills, or LinkedIn profile, ECM Consulting can help.

Please reach out if you need assistance with the professional development of your job application documents or have any further questions, you would like answered.

Click Here to Make an Appointment

Katie is the ECM Consulting Founder and Director.
Starting in 2003 as a professional resume writer, Katie has extensive experience in professionally developing job application documents for clients across all occupations and levels, both in the public and private sectors.

If you are wanting to forge ahead with confidence into your next career position or promotion, feel free to reach out for chat. Together, we can help you Stand Out from the crowd.

New Year: Time to Refresh or Revise Your Personal Brand

New Year: Time to Refresh or Revise Your Personal Brand

The new year is only around the corner – this is perfect time refresh and take stock of your personal brand, and reflect on your achievements for 2022.

For career health and job fulfilment, it’s a great idea to revisit your personal brand on an annual basis, even if you are not currently applying for a job. 

The reasons you need to revisit you your personal brand include:

  • Your values you offer have changed
  • Planning to job search in the new year or you are currently job searching for the next position
  • You never know when a new job opportunity (either an internal or external position) may come along
  • Need to suddenly impress an industry contact, recruiter or hiring manager, who asks for your up to date information and you scramble at the last minute to update your resume and LinkedIn profile.

When was the last time you revisited and updated your personal brand?

When was the last time you reflected on your career achievements that impacted your brand reputation? Have you been keeping track of what duties you have performed for your current or previous employer over the last 12 months? Ideally, it’s best to keep a record of career progression and/or achievements as they happen, so they are fresh in your mind.

If you are like most people, life or work gets in the way, and you never get around to it. Make some time over the Christmas/New Year holiday period to reflect on the past year and be ready, just in case a possible employment opportunity is presented. You need to be always ready and know your personal brand and unique value you can bring to your target employers. 

You will need to also update your resume and LinkedIn Profile in line with your refreshed personal brand.

How to Refresh your Personal Brand?

The following questions will help you determine whether you need to refresh your brand:

  1. Did my brand reputation change over the past year?
  2. Am I targeting a different kind of employer now?
  3. Have I become the “go to” person for new areas of expertise within the workplace?
  4. What value do I now offer in the job marketplace?
  5. What Return on Investment do I offer my job seeking competitors?
  6. What driving strengths and personality traits of mine are now particularly important?

The first step with any career and personal branding, you need to identify which employers or the type of employers you will target, and then research each one. Secondly, you will need to determine their current employment needs and how you are uniquely qualified to help them. Next, you need to catalogue your recent career achievements and contributions to your employer/s. This process will help you boost your self-confidence in the value you have to offer to your next employer.

The next steps …

To go more in depth – answer the following questions:

  1. What did you do for your employer this year? Make a list of the things you did for your employer that most benefitted them (ie. did you reduce costs or save money, increase profits and/or market share, improve processes/systems and/or productivity, expand services, improve communications, or turn around failing processes or operations?).
  1. The types of contributions to employers that will be important? Similar to the above question, however your answers can be used to sell to potential employers including:
  • Reducing costings or inefficiencies
  • Developing new processes, procedures or best practices
  • Saving the company money or time
  • Meeting or exceeding a company goal or sales/KPI targets
  • Negotiating and securing a new contract for the company
  • Sourcing a new vendor resulting in cost savings
  • Being a mentor to other employers and helping them progress in their career.
  1. Personal achievements that matter include:
  • Recent work or career achievement you are most proud of
  • Personal achievements that are significant to your next employer
  • Being promoted
  • Reaching a career milestone
  • Recipient of awards
  • Joining new professional or industry body associations
  • Publishing relevant articles or blog posts
  • Volunteering for a local community organisation
  • Completing relevant training and/or gaining new skills.
  1. What should you do with all this new personal branding information?

Now that you have listed all this new personal branding information, you will need to update your resume and LinkedIn Profile in alignment with your targeted employers. Keep these materials in readiness in case you are suddenly made redundant, actively job searching, or a new opportunity comes your way, either internally or externally.

You may think this is a lot of work, but you will be thankful you have taken the time to undertake the above review. The other benefit is reminding yourself of your valuable contributions and personal achievements is a HUGE ego and confidence boost. (Source: Executive Career Brand).

If you need assistance – please check out ECM Consulting’s new service packages available.

How to Improve Your LinkedIn Profile in 5 Easy steps.

How to Improve Your LinkedIn Profile in 5 Easy steps.

57% of employers / recruiters will not consider job candidates if they don’t have a social media presence and are conducting Google searches as part of the shortlisting process to check candidates’ personal brand. 87% of recruiters are using LinkedIn as part of the recruitment and shortlisting process”. A candidate’s LinkedIn profile will come in the top 3 of a Google search, if their profile is properly optimised and completed.

Now you have a LinkedIn Profile you are ready to start getting noticed and find that job you are after. Did you know that LinkedIn is a database that is searchable; ie. search engine optimisation (SEO); and people can search LinkedIn for keywords and profiles? As the number of platform users on LinkedIn grows, it’s getting harder to create a profile that stands out and gets attention.

FIVE KEY AREAS TO IMPROVE YOUR LINKEDIN PROFILE:

  1. Headline – this is the most crucial section of your profile to use keywords, and you have 220 characters to make a standout first impression (ie. when someone searches via keywords on LinkedIn – your profile’s image, name and headline are first shown). Your SEO ratings are improved by 25 times by using industry and role specific keywords in this section. This means your headline is key in getting people to “click through” to your profile.
  1. About – the about section is key to your positioning on LinkedIn and it’s important to look at this section through the lenses of your ideal client or employer/recruiter. Make sure you include what results you can help your clients achieve or as a job seeker highlight any career achievements, values and passions.
  1. Employment Experience – your profile is about your future, NOT your past, which is especially true for your employment section. It’s not merely a tribute to past jobs, listing roles and responsibilities. With 2,000 characters capacity for each role, it’s to be used as a search engine optimised (SEO) sales and marketing tool.
  1. Skills and Endorsements – this section is a significant contributor to your SEO rankings and keywords. By taking control of your skills and endorsements, you can use them to support your career goals. List skills that are consistent with your future business or career goals (Tip – make sure you pin the top 3 skills relevant to your future job aspirations), which gives you the opportunity to be endorsed by others and supports SEO outcomes.
  1. Recommendations – what others says is more important than what we say about ourselves (ie. recruiters/employers can check your recommendations from your current/previous supervisors and/or colleagues for clarification purposes). A well-written recommendation should include SEO keywords. [1]

Need assistance with the development and optimisation of your Profile, contact Katie at ECM Consulting to discuss a package that is suitable for your needs.

[1] Kylie Chown – “5 Ways to Get your LinkedIn Profile Found in LinkedIn and Google”.

First Impressions

First Impressions

First Impressions Count – What you wear, what does it say about you?

Did you know when you meet someone new you will form an opinion about them based on the way they look within the 1st three minutes? Dressing appropriately for an interview is the best way to make a first impression and it can either make or break you at an interview. 

Over the last two years, job interviews have moved from in-person to online via Zoom, etc. I can hear you asking – does the interview attire still matter? In short – Yes. The workplace culture is more casual these days, however, what you wear still matters. Employers are primarily interested in your skills and experience; however, you are not the only one being interviewed. Keep in mind, that if you and another candidate are essentially equal in skills and experience, then other considerations come into play, and one of these is your personal appearance.

Showing up underdressed to a job interview can communicate to a prospective employer that you aren’t entirely serious about the job opportunity. So, take the time to dress appropriately; that is, dressing up will never hurt your prospects but appearing too casual or under-dressed can and often will.

Some Questions to Ask Yourself Before Deciding What to Wear to an Interview

  1. Do you Have a Virtual Interview or In-Person?

For an in-person interview, make sure you arrive 10-15 minutes prior to the interview at the correct address.

If you have a virtual interview, ensure you allow ample time to set up your computer equipment in an appropriate, quiet and well-lit room, and pay attention to your personal appearance to present yourself as a professional. Do not fall into the Zoom trap of business up top and PJs below the camera – you will not feel as confident that way.

What is the Company’s Culture?

You may not always to able to find out this information, but if you can it will determine how you present yourself at the interview. If you cannot find out the culture of the workplace that you are applying to, either speak to the hiring manager or aim for a professional approach.

Dress for Success Tips

MEN:

Professional Organisations:

  • Suits – the best colours are charcoal grey, navy and black
  • Polish your shoes
  • Wear a muted and simple tie.

Semi-Professional and Casual Organisations:

  • Semi-Professional – best to err on the side of professionalism here and in most cases, a suit is recommended, but if you are overdressed, you can remove your jacket or tie.
  • Casual – wear a pair of dark or casual trousers with a buttoned-up dress shirt or polo shirt. Remember to not under-dress.

General Tips:

  • Remove earrings and facial jewellery
  • Make sure your hair is neat – a great time to get a haircut
  • Trim or shave facial hair
  • Cover tattoos.

WOMEN:

Professional Organisations:

  • Wearing a classic suit with the skirt at knee level – the best colours are charcoal and soft grey, navy, black and deep purple; and simple plaids or pinstripes are acceptable.
  • Closed-toe shoes with a medium heel and skin coloured stockings
  • Shirts should be simple and plain, and no plunging necklines.

Semi-Professional and Casual Organisations:

  • Semi-Professional – a more casual suit, with either a skirt or pants and a jacket
  • Casual – wear a simple shirt with a skirt or pants, or a dress.

General Tips:

  • Keep jewellery simple (ie. only 2 rings per hand)
  • Only wear 1 necklace and 1 pair of earrings – small and simple
  • Make sure is hair is trimmed and your hairstyle is up to date, and for long hair tie it back
  • Removal of any facial jewellery and conceal any tattoos.

Interview Preparation Checklist

Don’t wait until the morning of your interview to get your outfit put together, at least a couple of days prior to the interview.

  •        Physically try your outfit on to make sure it fits
  •        Press or dry-clean the outfit
  •        Polish your shoes and check your accessories
  •        Don’t wear overpowering perfumes or colognes.

If you need further education on interview tips and strategies, use the link below to book an Interview Coaching Session -https://ecmconsulting.com.au/product/interview-coaching-package/

5 Hot Job Search Tips – Landing a Job during a Pandemic!

5 Hot Job Search Tips – Landing a Job during a Pandemic!

Listening to a video on LinkedIn the other day, it was predicted that there would be “great resignation” in March 2022, however, the Australian presenter stated that we won’t see it happen as much in Australia. Some interesting statistics he did mention:

  • Australia’s staff turnover has doubled over the last 12 months; ie. from 10% to 21%.
  • Job advertisements have increased by 50% since pre-covid.
  • Number of job advertisements on Seek in November 2021 was 300,000+.

Following those statistics, this is a great time to be looking for a job and it is also proof that it’s currently an ever-changing job market. However, you need to adopt the following job search tips, to improve your chances of “landing your dream job”:

  1. Extending your Job Search

Did you know there is a hidden job market, which includes more than scrolling through Seek and online job boards? One of the most important search tips is networking, both online and offline. 

Firstly, consider your current network and connect with people who you know (including past employers, colleagues and other connections) to let them know you are seeking new employment opportunities. Secondly, expand your existing network – LinkedIn is a great online tool for this (ECM Consulting LinkedIn).

As part of your job search, don’t forget to check out the company’s websites and LinkedIn pages for additional information and other employment vacancies.

  1. Personal Branding

Your Personal Brand is what differentiates you from others”.

This is a great time to define and build your Personal Brand – to identify and build your strengths, values, passions and achievements; and to promote your differences in your job application documents and LinkedIn Profile. Check out my self-paced online 4 module Personal Branding Program – to assist you with defining and improving your online/offline personal brand to consistently reinforce who you are in your career.

How a Personal Branding Helps Job Seekers?

A recruiter or hiring manager will likely search for a job seeker’s online presence at some point during the hiring process by conducting a Google search. Job seekers can benefit from having a professional and identifiable brand when they do their search. “No matter what position you are in, it’s a great time to set yourself apart from other applicants” stated Kanika Tolver, CEO and author of Career Rehab. She also suggested that job seekers should write articles and papers about their industries and expertise – LinkedIn is a great platform for this. 

  1. Flexibility

Flexibility and adaptability in employees are soft skills that will be looked upon favourably by employers, now more than ever. It shows that you embrace change and can easily adapt to what is required within the workplace. 

  1. Virtual Job Interviews

Across the current job market, virtual interviews have become the new norm, so it is crucial that you learn how to ace selling your skills, experience and suitability through an online platform; ie. treating the virtual interview, the same as face to face interviews (including arriving on time, being appropriately dressed and groomed in line with the culture of the company, maintaining eye contact, being courteous and respectful, and speaking clearly). Make sure you set up your computer in a room with a neutral backdrop, sufficient lighting, minimal background noise and a reliable internet connection.

Book now for 1:1 interview coaching session – to improve your interviewing skills.

  1. Working Remotely

As the saying goes, “the world is your oyster”. With the increase of jobs and working remotely now more widely accepted, it is definitely a great time to broaden your job search outside of your local area. Many companies have opened working from home arrangements for employees with perks included.

Get in touch with ECM Consulting HERE – to help you be job-ready for the career you deserve.