Do you know the importance of your personal brand whether as a job seeker or small business owner?

I have been writing job application documents for over 17 years and when I started my second business, ECM Consulting over 2 years ago, the gap I identified was that job seekers did not realise the importance of their personal brand during the recruitment process (ie. from the job advertisement through to the interview process). Job seekers were not aware that recruiters and/or hiring managers are conducting Google searches of applicants to identify the good and/or bad of their personal brand.

Recruiters and/or hiring managers are conducting Google searches of applicants and/ or using plug-ins via and LinkedIn to check out their “personal brand”, as part of the shortlisting process. Job seekers can benefit from having a professional and identifiable personal brand; and as Kankia Tolver, CEO from Career Rehab stated: “No matter what position you are in, it’s a great time to set yourself apart from other applicants”. She suggested that job seekers should write articles about their industries and expertise, LinkedIn is a great platform for this; and in addition, present talks to get your name and brand into the world.

Personal Branding is what differentiates you from others – Personal…

What would a Google search reveal about you? The good or bad, the information that recruiters or hiring managers could find can directly impact their ‘first impression’ of you. Check out this story of two (2) employees, who posted an inappropriate video that went viral:

It is getting more and more competitive in the job market, so that old saying, “you only get one chance to make a first impression”, really counts when it comes to your online reputation. Employers, hiring managers and clients look at job candidates or business owners’ social media profiles for four (4) things:

  • Information that supports a candidate’s qualifications
  • Professionalism of a candidates or business owners’ online persona
  • What other people are posting about the candidate or business owners
  • Reasons not to hire a candidate or business owner.

Why do you need to build your Personal Brand? Firstly, the benefits of personal branding include:

  • Identifying what makes you different and unique from your competitors
  • Consistently reinforcing who you are and what you stand for in your career or business
  • How you are going to achieve your career or business goals?

How do you build your Personal Brand? The following tips will help you in building your personal brand:

  • Identifying what you makes you unique.
  • Undertaking a SWOT and Gap Analysis to identify your strengths, weaknesses, opportunities and threats; and any gaps you need to improve on.
  • Identifying your talents and/or achievements; and sharing any results.
  • Is your personal brand consistent across all social media platforms; ie. using the same professional profile photo, keeping your work and educational information up to date and promoting the right brand?
  • Conducting a Google search to review and monitor your online reputation (ie. to see what is being said you). NB. Google your name at least 3 times per year and if you find anything negative, see if you can remove it immediately.
  • Improve your social media profiles’ first impressions across the following 4 areas: profile photograph, profile name, location and biography.

I am currently in the process of launching my four (4) module online coaching program, titled “Building Your Personal Brand” which will cover the tips and strategies mentioned above and go into further depth on how to build your personal brand.