We have now landed in the second half of 2023!!

Have you updated your LinkedIn Profile this year? Do you have a LinkedIn Profile? A LinkedIn profile is must if you are job searching in today’s job market.

This is a great time to take stock of your LinkedIn Profile to capture your achievements, both professionally and personally, update any position or employment changes, or completion of any courses or qualifications. Over the last 20 years, so many of my clients have stated they cannot remember what they achieved in their positions – LinkedIn is a great tool to keep your achievements and responsibilities update to date.

Remember to consistently update your profile, stay active in your networks, follow potential employers and provide valuable content, which will help boost your LinkedIn presence and increase your chances of attracting job opportunities.

The following 10 Tips will assist you with boosting your LinkedIn Profile:

1. Optimise your Headline:

craft a compelling headline that showcases your expertise and highlights your value proposition. Do not use your current job title in your Headline section. Your have 220 characters to make a standout impression (ie. when someone searches on LinkedIn using keywords – your profile name, image and headline are first shown).

2. Customise your URL:

personalise your LinkedIn profile URL to make it more professional, easier to share and searchable.

3. Profile Photo:

choose a high-quality and professional headshot photo that represents you well professionally.

4. Summary:

craft a concise and engaging summary that highlights your key skills, accomplishments and career goals. Your summary is your key to positioning yourself on LinkedIn. Its important to look at this section through the lens of your ideal employer or recruiter.

5. Showcase your Experience:

provide detailed descriptions of your current and past positions – highlighting your achievements and responsibilities. Your profile is about your future, NOT your past. With 2,000 characters available for each position, it’s to be used as a search engine optimisation (SEO) personal marketing tool.

6. Include relevant keywords:

incorporate industry-specific keywords and/or phrases throughout your profile to improve your visibility in search results. Key areas for keywords are the Headline, Summary, Experience, Skills and Recommendations.

7. Request Recommendations:

reach out to colleagues, managers/supervisors and clients for recommendations that will reinforce your skills and expertise. What others say is more important than what we say about ourselves, as it’s a validation of your skills and experience. A well-written recommendation should include SEO keywords or phrases.

8. Join relevant Groups:

engage in industry-specific groups to expand your network, share insights and demonstrate your knowledge. You can join up to 50 groups and by joining group discussion boards, it allows you to target specific clients, increase your reach, develop expert credibility and create partnerships with like-minded people.

9. Publish and share content:

share and write articles/posts, industry news and valuable insights to establish yourself as a thought leader or industry expert in your field.

10. Engage with others:

interact with your connections by commenting, liking and sharing their posts to increase your visibility and build relationships. Grow your connections to a minimum of 500 connections.

For more tips – go to my website to purchase my latest tips bundle – https://ecmconsulting.com.au/product/bundle-linkedin-selection-criteria-resume-tips/

ECM Consulting is a trusted personal branding and resume writing business in Toowoomba. With almost two decades of experience, Katie has helped many clients develop a strong personal brand and improve their job application documents. Through her personalised services, she has been able to build a network of satisfied clients who have landed their dream jobs. Whether you need help with your resume, cover letter, selection criteria, interview skills, or LinkedIn profile, ECM Consulting can help.

Katie is the ECM Consulting Founder and Director.
Starting in 2003 as a professional resume writer, Katie has extensive experience in professionally developing job application documents for clients across all occupations and levels, both in the public and private sectors.

If you are wanting to forge ahead with confidence into your next career position or promotion, feel free to reach out for chat. Together, we can help you Stand Out from the crowd.